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Trakstar Expands Executive Team With Brand and Marketing Veteran

— by mindflash

Dan Silmore joins the online training software company as VP of Marketing

Palo Alto, Calif., January 24, 2011 –, in its mission to provide the best online training software for small and medium-sized businesses (SMBs), today announced that Dan Silmore has joined the company as Vice President of Marketing. Silmore comes to Mindflash with extensive marketing experience in building brand awareness and growing customer and audience bases.

“I’m thrilled to welcome Dan as part of the Mindflash team,” said Donna Wells, Mindflash President and CEO. “His marketing experience and prior success targeting SMBs brings a valuable perspective to the company as we work toward our goal of making training easier and more effective than before.”

Before joining Mindflash, Silmore was the Senior Vice President of Product and Marketing at GigaOM, where he led product development, branding and advertising efforts, as well as their e-commerce and paid content programs. Prior to GigaOM, Silmore led marketing programs that contributed to the successful sale of two companies,, acquired by Dun & Bradstreet (NYSE:DNB), and CBS MarketWatch, acquired by Dow Jones. Previously, he also held positions as Director of Consumer Marketing at Medscape/CBS HealthWatch, and Vice President of e-Commerce Marketing at Wells Fargo.

“I am excited to join the Mindflash team and help bring to market this easy-to-use cloud-based online training solution,” said Dan Silmore, Mindflash VP of Marketing. “Employee training is key to every company’s growth and success, and I’m excited to see how this tool helps the entire process evolve.”

Mindflash solves a problem that virtually every small business faces: how to train employees on job-critical information quickly, easily and successfully, at an affordable cost. Mindflash allows users to:

  • Create their courses online in minutes by uploading files they already have;
  • Be confident that their trainees understand the course content through quizzes;
  • Receive automated reporting on course and trainee progress;
  • Automate time-consuming tasks such as sending e-mail invitations and reminders, grading quizzes and analyzing trainee performance.

To sign up for a 30-day free trial of Mindflash go to:

About is on a mission to provide the best online training software for small and medium-sized businesses (SMBs). Its breakthrough product makes employee training easier, faster and more cost-effective than ever before. Mindflash helps organizations give their employees the information they need to succeed. Its easy-to-use tools allow users to create online courses using content they already have, add quizzes to ensure understanding and get automated course management and reporting. Mindflash investors include the Investment Group of Santa Barbara (IGSB). The company is based in Palo Alto, Calif.

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