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Mindflash is now Learn, part of the new Trakstar Trifecta alongside Hire and Perform

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Trakstar Veteran Joins as President and CEO

— by Matt Walton

Donna Wells to lead online training software company, now in private beta

SANTA BARBARA, Calif., May 11, 2010 —, in its mission to provide the best online training software for small businesses, today announced that it has appointed Donna Wells as its new president and CEO. Wells previously served as CMO of, the leading online personal finance service, and was responsible for driving the company’s growth to 2 million users from its launch in 2007 to its acquisition by Intuit in 2009 for $170 million. also launched today into private beta, and interested parties can apply to take part at .

“We are thrilled to have Donna join us,” said Tim Bliss, Partner at IGSB, the lead investors in “With the private beta launch of our new online training service, it’s the right time to add a proven leader that has successfully managed high-growth businesses and innovative business models. Donna's breadth of experience and passion for the consumer make her the right person to lead”

Wells brings substantial experience to, including executive leadership roles at two startups before She has also led large marketing organizations for industry leaders including Expedia, where she served as the senior vice president of U.S. marketing, Charles Schwab, and Intuit, where she led marketing for the Quicken and QuickBooks products before stepping up to lead the company’s corporate marketing. Wells started her career at American Express, where she spearheaded the launches of the Gold Rewards and Platinum Corporate Card products for small businesses. Her work has won multiple Webby’s, an OMMA award, and has been cited in Newsweek, Brandweek, and Web Marketing for Dummies. She was named one of the Top 25 Women in Tech to Watch by Accenture in 2009.

“Leading is an exceptional opportunity,” said Wells. “I'm passionate about the company's core principles: solving a universal problem by applying best-in-class technology to make it simple, easy and inexpensive for users to improve how they manage their lives and work. It’s a powerful business strategy that I've successfully applied, and has the potential to transform industries.” solves a common problem facing small businesses: how to quickly communicate critical information to geographically-dispersed employees such as salespeople, marketing staff and customer service representatives, and ensure that the content has been read and understood. Unlike complex and expensive learning management systems, allows non-technical users to upload and share training documents or videos quickly and securely on the Web. They can even include quizzes to test employees’ comprehension of the content. then manages the entire training management process – from sending training invitations to tracking employees' progress to producing real-time progress reports – so that small business owners are confident that each new initiative is ready to launch.

If you are a small business owner interested in joining’s private beta, please sign up at and follow updates on Twitter:

About Mindflash ( is on a mission to create the best online training software for small businesses. investors include the Investment Group of Santa Barbara (IGSB), a private company with an exceptional track record of successful investments including The Learning Company, Advent Software, AppFolio, and GlobalEnglish. The company is based in Santa Barbara, Calif., with an office opening soon in Palo Alto, Calif.

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