Ascena Retail Group is a leading national specialty retailer offering apparel, shoes, and accessories for women under the Ann Taylor, LOFT, Lou & Grey, Lane Bryant, Maurices, Dressbarn, and Catherines brands, and for tween girls under the Justice brand. The company operates e-commerce websites and approximately 4,900 stores throughout the United States, Canada, and Puerto Rico.
Located in Hong Kong, Shanghai, and Korea, Ascena Global Sourcing manages more than 120 vendors operating factories in China, Korea, Guatemala, Viet Nam, and Bangladesh. For sourcing and logistics, the company relies on Bamboo Rose, an online platform that connects retailers and suppliers throughout the product lifecycle, including design, development, and delivery. Bamboo Rose enables vendors to collaborate with Ascena brands on everything from product development and order management to logistics and invoicing.
When Ascena Retail expanded the use of Bamboo Rose from two to five of its brands, the company needed a fast, effective way to bring vendors up to speed worldwide. Mindflash was the answer.
Senior Manager of Operational Transformation Melissa Carrelli contracts with an e-learning vendor to create courses on topics such as order management and logistics then loads the courses into Mindflash for review by the Ascena Global Sourcing teams. Mindflash serves as the collaborative platform among multiple parties for finalizing course content. Once that’s done, invitations are sent to vendors via Mindflash.
Today Mindflash is the vendor learning management solution for the Justice, Maurices, Catherine, Dressbarn, and Lane Bryant brands. More than 400 users have taken courses on topics including product design and development, order management, logistics, and invoicing.
“We are seeing the benefits of online learning in a smooth flow of business up and down our supply chain,” says Carrelli. “Transactions are flowing, and our vendors are happy with the results.”
Carrelli credits the Mindflash Customer Success team with helping make the program successful. “Mindflash jumped in to keep everything on course,” she says. “I was very happy with the response time and support.”
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