Dyson

Situation

Frustrated with a vacuum cleaner that lost its suction, James Dyson founded Dyson from a coach house in the southwest of England. Some 5,127 prototypes later, he perfected the technology behind the world’s first vacuum that didn’t lose suction. This internationally recognized innovator has grown to $2 billion global enterprise, holds over 3,500 patents for 500 inventions, and sells Dyson technology in more than 60 countries. Dyson landed in the U.S. in 2002 and hasn’t looked back. From their U.S. headquarters in Chicago’s River North, Dyson determines how to communicate and spread their technology across the U.S.

In 2013, Dyson had several divisions of their business that required more sophisticated training. The company had thousands of people to train across the country, demoing their vacuums in retail locations. One of the third-parties that Dyson worked with had a demo workforce with a $2 million sales goal… that they weren’t hitting. They had to educate thousands of resellers each year in the company’s advanced technology and keep them up-to-date on new product releases.

This was a multi-million-dollar challenge. How could the company track and manage the quality of the third-party company’s messaging and demo process?